When I moved to Dubai, I noticed an unusual increase in hair loss. After some research, I discovered that the culprit was the chlorine used to treat water and I knew I had to find a solution.
“I wanted to make it easier for people to deal with water impurities affecting their hair and skin.”
I tried countless filters, even importing some, but nothing seemed to work the way I needed. That’s when I decided to create my own. And so, Pure Blue was born—my ultimate solution to tackling hard, chlorinated water in the UAE, the GCC, and beyond.
Sahar Davodi — Founder/CEO
Remove 98% of Chlorine
Our Shower Filter Removes 98% of chlorine and other heavy metals found in UAE and GCC water and pipes. More than any filter on the market!
Healthier Hair
Helps with hair loss, protects from dryness and hair breakage, restores shine, eliminates dandruff-causing elements.
Healthier Skin
Protect your skin from damage and dryness by removing chlorine and impurities, leaving it softer, stronger and healthier.
Quality Ingredients
We use 100% American-made KDF 55 technology and Japanese Calcium Sulfate for unbeatable quality. We are certain of our quality and offer a lifetime warranty on our filters.
Universal Design
Our shower filter is designed to fit any shower type (fixed or handheld shower, we’ve got love for the both) by simply twisting it onto your existing shower unit.
Lasts Longer
Pure Blue refill cartridges last longer than competitors. We also help you with replacement subscriptions and reminders. Pure Blue also offers worldwide shipping.
Rejuvenate your hair and skin
From water-saving products to 100% certified recycled packaging, we’re continually evolving to make a positive difference for our planet and our people.
Our filter cartridges feature a metal mesh that opens easily, allowing the contents to be emptied and the cartridge recycled. The biodegradable filtration media can even be reused as plant fertiliser.
As our journey continues, so does our commitment to more sustainable packaging. Today, our carefully designed kraft-paper boxes are made from 100% recycled material and are recyclable.
Our Shower Filter Is Designed To Fit Seamlessly Anywhere. Our universal adaptors fits to all handheld shower head and rain showers.
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